Our Story: Crafted with Heritage, Shared with Passion
More than just a name, Yad Coffee embodies a legacy of care and connection, symbolized by the word "yad." In one interpretation, "yad" means "hand" – a term that resonates deeply with the meticulous care we put into every bean. Furthermore, in the Oromiffa Ethiopian language, "Yad" carries the powerful meaning of "memory" or "to remember." This dual significance perfectly captures our purpose: to craft coffee by hand, ensuring quality and precision, while also inviting you to remember and savor the rich heritage and vibrant culture of Ethiopian coffee. Beyond its meaning of "hand," the "yad" is also a pointer used with reverence to follow text, representing precision, respect, and a guiding touch.
Just as the "yad" guides the eye through ancient words, Yad Coffee guides you through the captivating flavors of Ethiopian coffee. Our name reflects our meticulous attention to detail, our deep respect for the land that nurtures our beans, and our unwavering commitment to preserving the authentic heritage of Ethiopian coffee traditions.
Imagine the ancient coffee forests of Ethiopia's southwestern highlands – the very birthplace of Arabica, where coffee has thrived for over two millennia. It is here, in the fertile embrace of the Kaffa and Buno districts, that our journey begins. We carefully source our beans from this extraordinary region, where the unique high-altitude climate and rich biodiversity contribute to the distinctive and complex taste profiles that define our coffee. Each cup of Yad Coffee is not just a beverage; it's a sensory journey through Ethiopia's vibrant cultural and natural history.
At Yad Coffee, we see ourselves as custodians of Ethiopia's precious coffee heritage. We are driven by a mission to not only preserve these traditions but to share the exceptional quality and rich story of Ethiopian coffee with the world. With every bean we select and every batch we roast, we pour in our pride and our deep connection to the origin. We invite you to experience the authentic taste of Ethiopia, a taste crafted by hand and rooted in history.
Experience the Legacy. Experience Yad Coffee.
Meet Our Exceptional Team
Dedicated in every step of our success.
Bezawit Kassahun Mekonnen
Chief Executive Officer (Founder)
Bezawit's extensive fifteen-year background in international organizations is matched by her passion for building strong relationships. Holding two degrees in Marketing Management, her strategic insights and exceptional communication skills are invaluable in sharing our coffee and connecting with our community.
Ephrem Mekuria Tilahun
Board Advisor
With over 22 years of experience spanning procurement, HR, engineering, banking, and business development, Ephrem brings a uniquely broad perspective to our team. His leadership roles at the Commercial Bank of Ethiopia, culminating in his current position as Vice President of Human Resources, and his involvement in national-level projects underscore his exceptional capabilities.
Selam Abraham Kassa (PhD)
Board Advisor
With over 14 years of experience in rigorous empirical research and project leadership, Selam brings a deep understanding of complex systems. As the Ethiopia Country Lead for the Tobacco Control Data Initiative (funded by the Bill & Melinda Gates Foundation), her work directly informs critical health policy decisions. Her PhD in land conflict management further underscores her analytical and problem-solving skills.
Nathnael Teshome Tibeso
Trainer
Nathnael's ten-year journey through the banking sector, holding diverse positions from customer service to branch manager, showcases his adaptability and comprehensive understanding of banking operations. His Master's in Marketing Management and continuous professional development reflect his dedication to growth and excellence.
Dereje Mulat Belete
Trainer
Bringing years of experience as a school principal, where he spearheaded expansion and technological integration, Dereje is a proven leader with a focus on innovation. His background in radio broadcasting demonstrates his exceptional communication skills and ability to connect with a wide range of individuals.
Gezahagn Teshale H/Mariam
Accountant
With a strong track record spanning 16 years in accounting and finance roles, including Finance Manager and Administration & Finance Manager, Gezahegn brings deep expertise to our team. His Master's degree in Management and Bachelor's in Accounting underscore his comprehensive understanding of financial operations.